Project
Aftercare
Discipline
Web Design · UX
Context
Digital Sex Worker Safety
Audience
Digital sex workers in NZ
A UX and prototyping project designing a platform for digital sex workers to understand and protect their rights online.
Working in a team of three, we explored challenges digital sex workers face around online safety, content ownership, and consent. My role focused on UX design and prototyping across web and mobile. We wanted to make complex information easier to understand and help people feel more confident navigating their rights.
Design a platform that makes digital rights and safety resources genuinely accessible to sex workers by building enough trust so that users feel confident acting on what they find.
Secondary research and competitive analysis surfaced three key insight areas: consent, creators, and content. We also reached out to Curative NZ, whose direct feedback shaped the direction of the platform.
— Anonymous
Digital sex workers often lack accessible tools to manage their content and navigate online spaces safely.
I started with lo-fi wireframes to map out core structure without getting distracted by visuals. The priority was figuring out what information users needed and in what order. This initial layout proved unpredictable to users, making it a clear area for change.
User feedback pushed me to simplify the information hierarchy and clarify the distinction between "Resources" and "Guide" sections, which users kept conflating.
.png)
I tested three navigation patterns: hamburger menu, "More" dropdown, and grouped nav. Users consistently expected a logical flow from campaign to action, so I landed on the "more" nav for desktop and hamburger for mobile.
Softer shapes, bold typography, and a creator-led photography style made the platform feel approachable and non-institutional. Visual consistency issues emerged at this stage and became clear next steps.
Testing showed a positive and accessible experience overall, though concerns around visual consistency arose. This prompted me to explore how to strengthen the project's visual cohesion.
The goal was to make legal rights, safety information, and community resources feel immediately accessible without being dense. Every interaction was considered with emotional context in mind, from how content is layered and revealed, to how navigation guides users through a potentially vulnerable and unfamiliar space.
A responsive platform to educate and support digital sex workers through clear navigation and accessible resources. The platform extended into a physical campaign via posters, brochures and stickers, further bringing the project to life.
The core message across every touchpoint: your content, your consent.
This project changed the way I think about trust in digital spaces. The information wasn't complicated, but it often felt difficult to access, especially for people who didn't know where to start. What stood out was how much small decisions could influence whether someone felt confident continuing through the experience. Working with Curative NZ challenged a lot of our assumptions and pushed us to think more carefully about who we were designing for and why.